Build Your Best Course
A 'paint-by-numbers' blueprint for planning, building and launching an engaging and effective course that grows your business and brand.
Module 01: Getting Your Bearings 🧭
I'll teach you the big picture of how I think about courses and introduce key concepts we'll need later on.
Module 02: Setting Your Trajectory 🏹
We'll clarify what you want from your course, what ecosystem you'll need, and deeper reason will drive you.
Module 03: Targeting Your Market 🎯
We'll define your target market using a simple template, create a mini avatar and explore your student recruitment strategy.
Module 04: Defining Your Destination📍
We'll brainstorm some results your course could deliver, turn them into a clear promise and think about positioning.
Module 05: Mapping Your Territory 🗺️
You'll define the important achievements on your students' journey and then break down the work they'll need to complete.
Module 06: Building Your Blueprint 📐
You'll translate your cascade into a blueprint for your curriculum showing the modules, lessons, assignments, resources, etc.
Module 07: Creating Your Content ✏️
You'll learn how to plan effective and engaging lessons and create just enough content to run a beta version of your course.
Module 08: Running Your Beta 🧪
You'll firm up your beta offer, enrol your first students, and then run your course "beta", gathering feedback as you go.
Module 09: Packaging Your Product 📦
We'll confirm your course platform, upgrade your assets and set everything up to get your course sellable.
Module 10: Launching Your Course 🚀
We'll create a simple sales page, bait your hook with free content and then complete your funnel.