đź“‹ Instructions
Using the four result “lenses” you’ll brainstorm some ideas for relevant results your course could deliver for its target market.
Specifically, you’ll look to a point in the future where students have completed your course and ask:
- What will they have? (Asset lens)
- What will they be able to do? (Ability lens)
- What label will they have earned? (Status lens)
- What will their daily experience be like? (Reality lens)
👇 Examples
Here’s a completed assignment based on the example from the lesson:
What will they have? (Asset lens)
- A lean and muscular physique
What will they be able to do? (Ability lens)
- Enjoy regular high-intensity workouts
What label will they have earned? (Status lens)
- Best shape of their life
What will their daily experience be like? (Reality lens)
- Feeling fitter, stronger and more full of energy
đź’ˇ Tips
- Feel free to generate several possible results for each result type/lens – you can narrow them down later
🤖 AI Accelerators
You can use the following AI prompts to help you complete your assignment.
đź’¬ Brainstorming relevant results
I plan to create an online course and I have defined my target market as "[Group] who want [Goal] but [Obstacle]".
What are some specific outcomes or results that my course could help buyers achieve? Please divide suggestions into four categories: Assets (new or improved physical or organisational entities), Abilities (new or improved practical skills or knowledge), Status (a desirable official status or earned label) and Reality (a positive change in everyday experiences).
Example:
I plan to create an online course and I have defined my target market as: new parents who want to raise happy, healthy kids but struggle with imposing discipline.