[A05] Promote your freebie!

📋 Instructions

Now that your pipeline is fully built out, you’ll use various tactics to promote your free training in order to get as many sign-ups (i.e., leads) as possible and maximise the number who ultimately buy your course.

👣 Steps

1. Go back to your completed assignment from Module 03: Targeting Your Market and review the recruitment strategy for your full launch.
2. Update your original approach to incorporate the relevant strategies and tactics you’ve learned in this module.
3. For an evergreen launch:
   1. Add links to your sign-up page to your online “real estate”, for example: your social media profiles, your website menu bar, your regular email signature, your community signatures, and so on.
   2. Promote your free training as part of your regular marketing activities, for instance: if you post on social media once per day, mention (and link to) your free training at least once per week.
   3. Implement tactics designed to reach a wider audience, for example: swapping freebies with other business owners, sponsoring a newsletter or running social ads.
4. For an open/close launch:
   1. Working backwards, decide the timing of the following key dates: registration opens, registration closes, cart opens, and cart closes. (Note: if you want other people to promote your course to their audiences, you will need to give them plenty of advance notice.)
   2. While registration is open, and in the week or two beforehand, promote your free training with intensity, for example: make it the focus of your everyday marketing, proactively reach out to possible buyers and employ other tactics, like sponsorships or social ads.
   3. Once the registration has closed, update the sign-up page to reflect the change in status. (Ideally, convert this page into an interest list for the next time you run the training).
   4. Deliver your free training to those people who are registered. For an email mini course this will mean sending broadcast emails at daily intervals; for a webinar it will mean sending one or two reminder emails and then running the webinar itself.
   5. Once the cart has opened, promote the course more directly (i.e., send people straight to the sales page) and send regular communications to registrants to remind them of the benefits of the course and the upcoming deadline.
   6. Once the cart closing deadline has passed, update the sales page to reflect this change in status. (Ideally, convert this page into an interest list/waiting list for the next launch.)