Module 04: Defining Your Destination📍

We'll brainstorm some results your course could deliver, turn them into a clear promise and think about positioning.

Lessons

4.0: Introduction

4.0: Introduction
4.1: A Weird Fact about What People Want

4.1: A Weird Fact about What People Want
4.2: The Only 4 Results that Matter

4.2: The Only 4 Results that Matter
4.3: Choosing the Right Destination

4.3: Choosing the Right Destination
4.4: How Big of a "LEAP" is Enough?

4.4: How Big of a "LEAP" is Enough?
[A01] Brainstorm some relevant results

[A01] Brainstorm some relevant results
4.5: The Anatomy of a Powerful Promise

4.5: The Anatomy of a Powerful Promise
[A02] Draft your powerful promise

[A02] Draft your powerful promise
4.6: What's Your Unique Advantage?

4.6: What's Your Unique Advantage?
[A03] Describe your unique advantage

[A03] Describe your unique advantage
4.7: Recap and Resources

4.7: Recap and Resources
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