🗣️ Transcript
Hello again! In this lesson we’re going to look at making your mission more meaningful.
That means I want to dig deeper into your motivation for creating your course. Partly because I’m a curious kind of a guy, but partly this motivation is the fuel for driving your course to completion.
So here’s what you’ll learn:
- Why there’s always a deeper reason behind your course
- The importance of “peeling the onion”
- How to keep yourself motivated on your journey
Let’s begin.
When starting an important project like creating a course, there’s usually a surface reason for doing it but also a deeper reason too.
The surface reason is what we’re trying to capture with all of those different missions and their objectives. But the deeper reason is why you really want to achieve that objective.
So let’s explore this idea via one of our missions – Automate Your Income – the one that’s all about making money on autopilot.
Now, the idea of money dripping into your bank account while you sleep is very appealing. That should be reason enough to create a course, right?
But when you really think about it, it’s not the money itself that’s important for most of us: it’s what that money means.
Maybe it means taking nicer holidays or vacations. Or being able to put money aside for a rainy day. Or being less dependent on a job you dislike.
The answer will be different for different people, even if the basic mission is the same.
Taking another mission, Streamline Your Service – the one that helps you to deliver your main service more efficiently by delegating some of the work to a course – what would doing that mean?
Maybe it’s the chance to take your business to the next level financially. Or being able to help more clients. Or creating a more consistent and effective working process.
Or it could be more personal. Like having extra bandwidth to spend more time with your family. Or taking up that hobby you’ve been talking about for years. Or going to the gym more regularly.
It could be any number of things. The point is that these deeper reasons drive your surface level “want”.
Whatever your course mission, a bigger, more meaningful reason almost always lies behind it.
Identifying that reason will help you build and maintain your momentum when you start creating your course. Because, inevitably, there will be times of frustration where you might throw your hands in the air and ask: “Why am I doing this?”
During those times it’s very helpful to remind yourself of the deeper, more motivating reason.
Now, you might find there are a few layers to the onion. In other words, you uncover one reason, and then realise there’s another one under that, and maybe one under that too.
So you could start with wanting to make some passive income, then realise that’s because you want to be able to put extra money into your savings account every month, then realise that’s because you want to retire early and live abroad.
So what started as a mission to earn a bit of extra cash every month is now a mission to retire early and live an amazing life in a foreign country. Which, I think you’ll agree, is far more motivating and meaningful!
So once you’re clear on your course mission, start thinking about your real reasons for wanting to achieve it. And keep peeling the onion until you find the really motivating reason at the heart of it all.
In fact, the more clarity you can create around what a course opens up for you, the easier you’ll find it to push through those times when you’re tempted to give in.
Once you’ve found your deeper reason, I like to reframe it as a reward. A reward is a vivid expression of what awaits you at the end of your course creation.
So if your reason for wanting to earn passive income is being able to take nicer holidays, your reward could be a specific trip you’ve been dreaming about taking for years.
If your reason for wanting to streamline your business is working with more of your ideal clients, your reward could be a specific client or type of client you’d love to work with.
So look for ways to keep this motivating reward vividly in mind.
You could print out a photo that reminds you of that reason and stick it in a place where you’ll see it every day. Or change the desktop wallpaper on your computer to an evocative image. Those kinds of visual reminders work well for some people.
If you’re more of a verbal than a visual person, you could create a simple description of that future reward and make a point of reading it every day.
And if those kinds of thing feels too cheesy or contrived for you, that’s fine.
The most important thing is finding something that works for you. Just a simple, regular reminder of why you’re creating a course in the first place.
That’s all for this lesson. Bye for now and I’ll see you in the final lesson for this module.