🎓 Module 01: Lesson Recap
1.1: Why Create a Course Anyway?
- 3 of the best-known benefits of online courses are making money, saving time and increasing impact
- Course hype is unhelpful because it persuades people who shouldn’t create a course to do it and dissuades people who should from doing it
- 3 “hidden” benefits you don’t often hear about are improving your delivery, boosting your credibility and increasing your visibility
1.2: Decoding the Different Course Types
- The three “dimensions” that define any online course are Size, Spend and Support
- The four most common course types are mini course, do it yourself course, hybrid course and flagship course
- This programme is best-suited to helping you create a do it yourself course or hybrid course
1.3: What Makes a Course “Completable”?
- An online course is like an aerial obstacle course because structure, expert help and support from your peers make both if them more easily completable
- The three “pillars” of highly completable courses are: content, coaching and community
- Community isn’t essential but a little goes a long way
1.4: The Ecosystem for Courses that Sell
- The four parts of the course ecosystem are promise, programme, pipeline and promotion
- Programme is almost synonymous with course, but implies more in the way of coaching and community
- Your promotion fills the pipeline, your pipeline sells the programme and your programme delivers the promise
1.5: What Does Launching Look Like?
- The two most popular models for launching a course are evergreen and open/close
- Evergreen is usually better if your course runs alongside an existing business; open/close can be better if the course is the business
- It’s usually better to beta launch your course so you can get feedback, make some adjustments and then relaunch
1.6: The Journey That Lies Ahead
- The four main stages of your journey are: Define, Design, Develop, Deliver
- Each stage has corresponding modules and milestones
- You have the flexibility to skip or repeat steps depending on your needs