[A03] Handle your logistics

📋 Instructions

You’ll handle the logistics of delivering your free training, with the specific steps depending on whether you’ve chosen an email mini course or live webinar.

👣 Steps

1. To deliver an evergreen email mini course you’ll need to:
   1. Create a new automated email campaign using either your chosen course platform (if it has email marketing features) or your regular email marketing tool (e.g., ConvertKit).
   2. Create a separate campaign email for each of the six lessons and configure the timing so that the first email is delivered immediately and the rest are delivered at one day intervals.
   3. Decide how your campaign will be triggered. Depending on your email software this will be linked to a specific tag or sign-up form. (Note: you can create a skeleton form if you need to – a later assignment deals with creating the finished sign-up page.)
2. To deliver a live training webinar you’ll need to:
   1. Decide your webinar software, e.g., Zoom.
   2. Decide the date and time of the webinar and schedule a new meeting/webinar using your chosen software.
   3. Add the details of your training to the webinar registration page and make a note of the registration link.
   4. Do a trial run to make sure you’re comfortable with the logistics of presenting your free training live.