🎓 Module 10: Lessons
10.1: How You’ll Sell Your Course
Here’s what you learned:
- To sell your course, you’ll need to focus on the Pipeline and Promotion parts of your ecosystem, starting with a simple two-part pipeline.
- Part 1 is Free Training, which is a live webinar or a mini-course designed to warm up potential buyers before sending them to the sales page.
- Part 2 is the Sales Page, which is carefully structured to guide potential buyers to actually take action and purchase your course.
10.2 Creating an Effective Sales Page
Here’s what you learned:
- An effective sales page has 10 sections: promise, problem, story, benefits, provider, proof, prompt, bonuses, guarantee, and FAQs.
- Smaller courses can use a more minimal sales page that omits or combines some sections, and makes heavier use of bullet points.
- Examples of both longer and more minimal sales pages are provided in the Resources section for reference.
10.3: Bait Your Hook with Free Training
Here’s what you learned:
- Your free training should be designed to catch the interest of your target audience and position you as a helpful expert with a solution.
- Try this six-part structure: the warm welcome, the hidden hurdle, your magic method, a handy tool, the road map, and the pivot to the pitch.
- Although this is extra content to create, much of the free training can be drawn from your existing course materials.
10.4: Your Options for Content Delivery
Here’s what you learned:
- You can deliver your free training either as a mini course or as a live webinar, each having its own particular logistics.
- For a mini course, content is delivered by email, with an initial welcome email followed by daily lessons, and automated follow-up emails.
- For a webinar, the entire training is delivered in one live session using a slide deck, and followed by immediate email check-ins and reminders.
- Both methods can be adapted for evergreen or open/close launch models.
10.5 Making a Simple Sign Up Page
Here’s what you learned:
- Your sign-up page encourages people to register for your free training by providing their email address. (It’s a simple type of sales page).
- A simple sign-up page has two main sections: a benefit-driven “hero” section followed by a feature-driven detail section.
- The hero section attracts initial interest, while the detail section provides extra information designed to persuade undecided visitors to sign up.
10.6: Promoting Your Pipeline (Part 1)
Here’s what you learned:
- Your success depends on how many of the right people you can attract into your pipeline via the effective promotion of your free training.
- The promotion tactics you use in practice will depend on whether you’re running an evergreen or an open/close style of launch.
- For evergreen launches: add links to your existing online real estate (e.g, social profiles), integrate promotion into your regular marketing activities (e.g., newsletter), and use tactics designed to reach a wider audience.
10.7: Promoting Your Pipeline (Part 2)
Here’s what you learned:
- The promotion of an open/close course launch needs more precise timing and more overall intensity compared to an evergreen model.
- Key dates for an open/close launch include: registration open and close dates, and cart open and close dates, all timed around your free training.
- Make your course the focus of your marketing, reach out to your network, and consider social ads and newsletter sponsorships.
- Even with an evergreen course, you can create excitement and urgency by offering a limited-time introductory price during your initial launch.
đź’Ş Module 10: Assignments
[A01] Create your sales page
Create an effective sales page for your full course, choosing between a longer and shorter format and following the structure given in the lesson.
[A02] Build out your free training
You’ll choose the format of your free training and then build out the content, either as an email mini-course or a slide deck to be delivered in a webinar.
[A03] Handle your logistics
Handle the logistics of delivering your free training, with the specific steps depending on whether you’ve chosen an email mini course or live webinar.
[A04] Create your sign-up page
Create a simple sign-up page so that people can easily register for your free training.
[A05] Promote your freebie!
Use various tactics to promote your free training in order to get as many sign-ups (i.e., leads) as possible and maximise the number who ultimately buy your course.